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Background

My Approach

Discovery

Ran contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 35% reduction in support volume.

Article

Shipping quality design requires collaboration and iteration. I've learned how . The implications matter for teams and organizations.

The Thing

Whether you're designing a new feature, this principle resonates.